San Antonio-based marketing giant Harte Hanks on Thursday announced the launch of Data Refinery, a service that compiles, validates and enriches customer data from various sources to provide marketers with a view of customer behavior and intention.
Harte Hanks is introducing Data Refinery to answer the question of how organizations can harness and manage the growing volume of customer data. Data Refinery sorts and manages large volumes of data across multiple sources in near real time, creating application-specific customer profiles based on accurate and timely data.
Data Refinery’s flexible data ingestion and preparation allow for on-demand analysis and modeling, enabling the creation of more personalized content based on near real-time feedback to increase sales.
To learn more about Data Refinery, please visit http://www.hartehanks.com/datarefinery.
